The Best UTM Builder Spreadsheet (and how to use it) by George Weiner. Add utm parameters to URL. free UTM Tagging template for Google sheets. Campaign URL Builder Worksheet (With New GA4 UTMs Included) Google Analytics 4 (GA4) is here to stay, but most campaign URL builders don’t support the new UTM parameters that come with GA4. With this tool you can add UTM parameters to fully track your campaigns performance in Google Analytics: List of features: - Unlimited presets of tags for fast tagging - Grouping presets by subject,. Try Zutrix's #1 Google Analytics URL Builder for free! Create your Analytics campaign link without hassle. utm_source (mandatory) Use utm_source to identify a search engine, newsletter name, or other source. 3. 02. Fill in the necessary information, including the Campaign Source, Medium, Name, Term, Content, and. UTM stands for Urchin Tracking Module. A UTM code is a basic snippet of code added to the end of your URL to assist with tracking the performance of content and social media campaigns. Home; A Guide on the Basics of UTM Tracking; Contact; Use this free tool to create custom URLs with UTM parameters. You may also use them to track the subtleties (such as how much revenue you generate from your Twitter profile). I use a sheet because I use email and social marketing campaigns as well. Now, you can see all of your campaigns listed in the table. 3) Some filters prevent this traffic from affecting your data. Click on the page_view event in the vertical timeline when it appears. The tool also allows you to customize the source, medium, campaign, and content parameters to track your campaigns better. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview. Linkzen's free UTM generator lets you easily add campaign parameters to a URL so you can track performance in Google Analytics or other analytics platforms. UTM Parameter Description; UTM Source utm_source: This identifies the source of the traffic, for example you might say it came from Facebook, Google, Youtube, Email Newsletter etc. These are simple to create with a UTM builder, and enhance the richness of your data by providing specific insights into how your audience is finding and engaging with your content. Notice that UTMs are placed after the question mark, which is added after the URL extension. UTM Tool enables you to shorten your UTM URLs using 2link. So save yourself the time, labor, and headache and use a URL builder instead; although larger agencies may find the free version from Google a bit too limiting, a. It uses the following naming conventions: utm_medium = email. Founded by brothers Graeme and Trevor Mann in beautiful Victoria, British Columbia, GT Mann has built our reputation on the d. The easiest way to create UTM tags for TikTok is by using a dedicated UTM builder, such as the one we showed above. Once you’ve enabled the feature, the email builder will automatically add UTM codes to any link you create in your campaigns. Use VisualCV's free online CV builder to create stunning PDF or online CVs & resumes in minutes. You can add parameters and values to your URLs manually, or you can use one of the following platform-specific URL-builder tools to create your URLs and append the parameters. Be sure to use descriptive names that accurately reflect the purpose of each component. Generate. The content parameter can often show which email CTA or link placement prompts your subscribers to act. Track press release emails for coverage. Input your desired URL and fill out the relevant UTM parameters to generate a custom UTM-tagged URL, which you can use on TikTok. The UTM builder makes it quick and easy for you to build your URLs with UTM codes. Coming from Google themselves, this tool makes building UTM tags a complete breeze. LiveChat's UTM Builder is one of the best free tools that allow you to create UTM tags for your ads campaigns. Understanding which social media platform is providing the most traffic and engagement. “I make it standard practice to include UTM parameters in press releases for new developments within our company,” says Anthony Mastri of MARION Marketing. Get your marketing data right with fast & consistent URL-Tracking! | We are here to minimise your data drama. In the window that opens, add your tracking ID. io’s UTM Cleaner. UTM tags help analytics tools become smarter without breaking the bank. Example: utm_term=performance+advertising+software. Content. This will enable users of our UTM builder spreadsheet to grasp and pass along the knowledge easily. Your URL will automatically be created as you update the source, medium, name, term, and content UTM codes fields. We all know, Time is Money and you can save it by using this Free, and Easy to Use Plugin!Google URL Builder is best for: marketers and businesses beginning to track conversions but generating little to no revenue. > Go to Acquisition -> Overview -> All Traffic -> Source. Just don’t use it. Your URL will automatically be created as you update the source, medium, name, term, and content UTM codes fields. Not keeping tabs on the performance of each. Facebook Dynamic UTM Parameters (Facebook URL Builder) Automated Facebook Ad tagging (EasyAutoTagging) Manual Facebook Ad tagging (Bulk Export and Import) But, I can’t talk about adding Facebook URL Parameters without going into the why. Upgrade links with UTMs into short links and QR codes and measure performance in Google Analytics. website URL. A UTM is a url that accompanies every ad you run. UTM Tracking can be valuable for a business owner who wants to understand the impact of their Marketing and Advertising campaigns. This is often used for AB testing. Tilda websites are well indexed by default. Find duplicate will show what values. The GA4 URL Builder checklist, available for free download, is a quick and easy reference tool for marketing professionals transitioning their reporting from the classical Google Analytics platform to the new GA4 entity. Using a social media publishing. With Bitly Campaigns, a feature of Bitly Enterprise, you can use the UTM builder feature to actually create your UTM parameters automatically. Assess your email newsletter: UTM tags appended to your newsletter URL reveal their performance and traffic. Add the campaign source. Unlock Higher ROI. We’ll add a Name to the dimension, and use the Scope as Session because our UTM parameters are also scoped to sessions. UTM parameters are small pieces of code suffixed to your URL to understand traffic and performance in high fidelity using analytics apps, such as Google Analytics. The ads campaign id. Something like “sale_christmas_2023” or “sale_fall_2024” will help a lot more. For information about URL builders in Google Analytics 4, go to [GA4] URL builders: Collect campaign data with custom URLs. Google Analytics has provided a useful mechanism for the accurate tracking of marketing campaigns. 2. 📝 Requirements - Current Page URL - Campaign Details 💅 Features - Quick launch with Ctrl + Q - Displays QR Code - Auto fetching Current Tab URL - Auto Copy to Clipboard - Built using Pure. This is typically the last visible parameter in your tracking URLs that you build in HubSpot. Simply just plug in your tags and they’ll build the entire thing for you so you can easily copy and paste. Our tagging engine seamlessly builds simple or complex Adobe or Google Analytics tag and link combinations. Google’s Campaign URL Builder is a way for digital marketers “to easily add campaign parameters to URLs so you can track a Custom Campaign in Google Analytics. Email UTM parameters allow you to track information about a link that you include in your. Example: &utm_medium=social. These UTM parameters are attached at the end of a URL/link that directs to a page on your website. Google provides a free trackable link generator tool called the Campaign URL Builder. You can deploy the GA4 tag (futureproofing) but still see real-time traffic sources (which I agree are laggy/non-existant in the GA4 view) via the default view of the linked UA property. Google's URL Builder allows you to build UTM parameters into your link. Build your own UTM code campaign. After that, fill in other UTM parameters, as seen in the image below. Use. There are a lot of ways to use UTM codes–whether it’s for a one-off campaign or a long-standing one. Utm. Should a team member be able to change the entire structure of your UTM parameters, or should they only be authorised to create links with the template? You decide!One part of it consists of tracking where users originated from. UTM parameters are standard tracking codes used by Google Analytics, AdRoll and other analytics tools to identify website traffic from specific sources. Learn how to implement GA and applications that can be built to take advantage of the flexibility and power of Google Analytics. We say “shared’ because a good campaign name is one that could be the same across. Use Campaign URL Builder by Google: Campaign URL Builder is a simple tool that helps you create URLs with the UTM parameters you want. How to set up custom campaigns. - Dynamic sync to cloud - Create a presets hub to share with colleagues - Google Analytics4 new UTMs - Force Lowercase (on/off toggle) - Bit. Fully automated UTM generator, URL builder & link shortener makes your life easy: GA & Bitly integration, campaign dashboardutm_source=2. To create a UTM code using the Google Analytics tool, start by entering the URL where you. Follow the steps mentioned below to create UTM links by Google’s URL Page Builder. Otherwise, Google will simply ignore the query parameter data (and fail to populate the dimensions within the Acquisition reporting)! To see if this is the root cause of your missing data, check the. utm_term – Usually reserved for PPC campaigns, this code will tell you the keyword that brought the visitor to your site. Meet Elementor'sLive Editor. i. And it’s much easier to onboard a new team member – there’s a rich history in place. Campaign name (required) This parameter tracks the. This flattening action results in a slight. Fill in the five components of a UTM tag: source, medium, campaign, term, and content. This is a feature available to all Campaign Monitor customers and can be activated by following the instructions found here. Then click ‘More Settings’ and then click Custom Dimension’. Campaign content Use to differentiate ads. : UTM Medium utm_medium: This is the marketing medium used, all of the values you might expect to see are ppc, cpc, organic, referral, social banner. I'm totally new to Power Apps . the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store Important: If you are advertising an Android app, use the Google Play URL Builder. Now that you know exactly how UTM codes for Facebook. UTM. UTM-Builder. This is a feature available to all Campaign Monitor customers and can be activated by following the instructions found here. ”. This UTM link can now be used regardless of what platform you use and can be used with. UTM. UTM. The name comes from the software company acquired by Google named; you guessed it, Urchin. Search Optimization. How to use UTM Tracking in Google Analytics. Reconfigure the UTM builder to adapt to your conventions and only accept values in your specified format. launch, 50percent_sale, etc. The first, and most time-consuming, is to manually add your UTM-tags and variables directly to your URL. Terminus helps you and your team be consistent in UTM tracking. URL Builders can reduce the manual process. Campaign name, source, and medium are all required, reflecting Google’s own UTM builder. So as a marketer, it’s crucial to know how to set up your UTM codes in email campaigns. The resulting data is visible in Google Analytics. Pay annually and get 2 months free. Build your own UTM code campaign. You can choose to either fill them all out, or to leave any or all blank. email, social, cpc, etc. See full list on blog. When someone clicks that tagged URL to go to your site, Google Analytics recognizes the tags, processes them, and converts them into usable data in the. Letting you collect better data, and get better marketing insights. Kunjungi halaman Google’s Campaign URL Builder. Get the best end-to-end intelligence solution built to help marketers build, store, and gain powerful UTM-level insights across all of your channels. This code is often used in Google Ad campaigns. If there’s a „utm_source=facebook” in your URL, and then someone shares it to LinkedIn, the link will still contain the UTM you gave to it before. This will allow you to understand what source, medium, campaign, ad set, or ad generated each sale. Pick a template design & build your professional CV now!utm_source: Identifies the traffic source, e. Our free UTM tool helps you easily create the links you. URL (required) Campaign Source. Hi there I'm needing an UTM Builder - Google Campaigns URL Builder that meets my requirements, I was looking at the market but I think I could do by using Power Apps . You can also use a UTM builder, like this one we created. Get Started Now. "UTM. - Auto Copy to Clipboard. GA4’s new way of organizing. 7%) of marketers used analytics to track their results. To create a UTM code using our generator, go to the Event Dashboard > Marketing > UTM codes and click Create UTM code. Email UTM parameters can be used to track the success of your emails and the performance of specific campaigns. The Google Campaign URL Builder is a web interface developed by Google that allows you to easily add campaign parameters to URLs so you can track campaigns in Google Analytics. Read this blog to find out our step-by-step guide for monitoring your offline campaigns. It can be used. Example: &utm_source=facebook. We have many paying customers using it daily without any problem. Click on Reports >> Traffic Acquisition to access the correct area. Type your custom Piwik PRO campaign parameters and receive ready-to-go URL in few clicks. It is called transverse because the strips run north-south rather than east-west along the equator. Ensure consistency when creating UTM tags for TikTok using the same naming conventions and. Everything after the question mark is easily broken down into chunks that identify UTM medium and campaign source. Our GA4 URL Builder Checklist makes it easy to set up a winning UTM link tracking reports. If you forgot to shorten your built UTM URL, you can also shorten previously saved UTM URLs with 1-click. g. 2. No need to worry about formulas or typos. Output in Dashboard. 2. 2. g. Requirements. g. Step 1: Enter URL. But don’t be too wordy. Log in to your Google Analytics (GA4) account and navigate to Reports. - Now create multiple UTMs all at the same time. Step 2: Go to Settings > Additional Settings > Campaign URL Options. Campaign: The “campaign” UTM code can be used to name your campaigns so you know what effort brought you the traffic. Urchin was the original name of the analytics software acquired by Google that was ultimately integrated into Google Analytics. Add the necessary UTM parameters in the first row. Get Started With Our Free Resume Creator today! Free sign-up. utm_content. They help you track the metrics related to the campaign performance such as paid ads or affiliates. It’s an all-in-one software that lets you create tracking links hassle-free. Create a new spreadsheet. , utm_source=Google, utm_source=OctNewsletter. When used correctly, UTMs can reveal Google Analytics data that is. But you are free to any number of parameters here. View the page_view event Parameters to the right of the timeline. Later, UTMs were deeply integrated into GA. Hash (#) Fragment Test. For either testing for a UTM pram or a string variable to display one widget vs the other. You can improve your performance by following a best-in-class digital campaign tracking process. having the name of a marketing campaign in GA4), you have to tell GA4. Start by visiting a URL builder tool, such as the one provided by Google Analytics. Step 2: Specify UTM parameters. Campaign Name. Fill out the empty fields, and it will automatically generate a link with UTMs that you can use for campaign tracking. You can do so by yourself and build them manually, or you can use the Facebook UTM parameter builder. Here's how to create UTM tags using a URL builder: Start by visiting a URL builder tool, such as the one provided by Google Analytics. Casey Henry . Try Terminus risk-free for 21 days. UTM builders could be as simple as a Google sheet, MS Excel spreadsheet, or a very simplified web page. 11/12/19 5:24:57 AM. UTM tracking doesn’t require this level of depth in terms of establishing a Google UTM URL structure, but it can help you segment customer data all the same. Enter the following in the top row – URL, Source, Medium, Name, Final URL. Updated 28 March 2023. io Chrome extension. Unlike other free virtualization software, UTM was created for macOS and only for Apple platforms. All your results conveniently show in a new sheet – preserving your original spreadsheet intact. Create UTM Links Quickly. Automatically add or replace new content and talk to. After you’ve generated your new link on BetterLinks, click the ‘ UTM ‘ button next to the ‘ Target URL ‘. Technoyer UTM Generator built to help you to build/generate google analytics UTM URLs. CampaignTrackly takes a big preset approach to their application. This. UTM Builder Spreadsheet On Steroids: Bring the Easiest, Formula-free Link Tagging to Your Excel. Then two optional — term and content. The trouble is, in 2020, just over half ( 52. Expand the campaign, content, medium, and source parameters to see each UTM parameter value. In this example, we are using the three main UTM parameters: Source, Medium, and Campaign. These insights are then used to optimize digital engagement. io is a lifesaver & my go-to tool for creating UTMs" Templates. Replace your UTM spreadsheet and standardize your UTM naming conventions. Google UTM builder added a + sign where there were. UTM or Urchin Tracking Module is a simple code that can be attached to any website URL to generate Google Analytics data for digital campaigns. Cancel anytime. Term. Just copy the link and use it for your promotion. Google’s URL Builder is a great free tool to generate URLs tagged with UTM codes for single campaigns, but is not suitable for creating UTM tags in bulk, nor is it. You can also use the Effin amazing UTM Builder Chrome extension for UTM links. g. By following these best practices, you can ensure that your UTM tracking is accurate and actionable, giving you the insights you need to optimize your marketing campaigns. Add your website URL (the URL of the post or page you want to share). These codes are used by digital marketers to understand where their website traffic is coming from and which marketing campaigns are driving the most engagement and conversions. Search for the Google Analytics URL Builder extension and install it for your Chrome. utm_medium: Tracks which medium the visitor used to reach your website, such as pay-per-click or social. io UTM URL Builder Chrome Extension. These are 3 basic parameters that are used for most URL tagging. Annual Billing. So let’s dig a little deeper than a lost key analogy. g. It is designed completely from the ground up for the new style introduced in Big Sur. g. Follow the guide below to start using the tool. Here’s a step-by-step guide on how to create UTM parameters using the URL Builder: Enter your website URL in the “Website URL” field. UTM Builder only accepts lowercase parameters, helping you to minimize your errors. A UTM code is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. On this screen, you need to select post type, set the UTM parameter and select output type. utm_medium: Specifies the marketing medium, such as email, social media, or display advertisement. - Campaign Details. First, make a copy of the UTM Builder to your Google Drive (File > Make a copy) You can then add your own campaign names, sources, and mediums with which you will be able to create campaign tags. Follow these steps to create a UTM_ID with your campaign details: Go to the Campaign URL Builder. Google offers a Campaign URL Builder that makes it simple to add UTM tags to your URL. You might use a UTM builder if you are running marketing. Get your Free Google URL Builder Spreadsheet Tool. 03. Example:. Mar 7, 2023. - Dynamic sync to cloud - Create a presets hub to share with colleagues - Google Analytics4 new UTMs - Force Lowercase (on/off toggle) -. * The full website URL (e. It includes a simple interface for creating UTM tags, allowing you to swap spaces to dash to make the link look neater, and quickly convert to lowercase. URL. Are there other UTM Builder Options? Yes. For example, the following link would allow you to identify the. Step 2: Add UTM Parameters To Your URLs. Enter the parameters you want to track. Campaign. utm-builder: url-builder: adobe-url-builder: 250×250 : 300×600: 728×60: 320×100: right-column: left-column: header: Version A: Version B: Add Term. It will help you track specific campaigns through Google Analytics and more! Enter your campaign information! Website URL * Campaign Source * Campaign Medium * Campaign Name * Campaign Audience Campaign Term Campaign Content * Required Fields Create Your Custom Campaign URL! A UTM builder is a tool that helps you create and manage UTM parameters for your marketing campaigns. Tracking PPC or CPC ads. These UTM codes are used in Google Analytics reports. Whether your revenue is $100K/year or $100M/year, you need reliable analytics to make the right decisions. Features. Campaign URL Builder. It’s fully compatible to work with the new GA4 channel rules so their traffic gets bucketed into the right channel every time. Our link processing engine shortens links and auto-generates spreadsheets as it tags – so you can use your links in seconds. 1) Enter your campaign source, name and medium in a new row under their respective columns. Also, you can’t use this tool with a team and ensure that your UTM tags are consistent. If you haven't been using UTM's in your links to work with Google Analytics, then as an advertiser, you've been. UTM Tagging Template by Link To Sheets. These internal UTM parameters can cause tracking errors within your analytics platform. The tracking variable is a unique variable text that identifies the parameter being tracked. Step 2: Now, fill up other mandatory fields step by step. Combination Query/Hash Test. Simplify Campaign Tracking. 1. UTM (Urchin Tracking Module), is a format recognized by web analytics tools like Google Analytics to track visitor details from URLs. We also like the example you get underneath the builder of your URL in action. The UTM Builder will create short versions of your links automatically. Amazon’s AI Ready initiative comes as new AWS study finds strong demand for AI talent and the potential for workers with AI skills to earn up to 47% more in salaries. Here are some of the most common ones: 1) Sometimes UTM tags get stripped from your URL by redirects before hitting your site. When a hyperlink contains a. Drag & drop any widget or section onto your canvas - zero coding required. Many UTM builders fail this test. Simply fill out the boxes above our UTM builder will automatically generate a link with all the. g. Step 2: Specify UTM parameters. Setelah mengetahui fungsi dari kode pelacak UTM milik Google, sekarang waktunya kami jelaskan bagaimana cara menggunakan Google UTM builder sebagai berikut: 1. The data obtained by using UTM parameters can cut costs, increase sales and refine your overall strategy. Build, shorten, and track unlimited UTM links from our web app or chrome extension and get rid of messy spreadsheets. Save time on your campaigns with our easy-to-use UTM Builder tool! Enter the website URL that you want your visitors to land on. There are certain campaign parameters that you have to stick to, but you can find them detailed above the generator. You’ll see the option, “Tracking URL Builder. Campaign Name: The shared name of the campaign that the link was a part of. GA expects perfection when it comes to syntax, so you’ll need to ensure that utm_campaign, utm_medium and utm_source are spelled correctly. To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, including the Google Analytics URL Builder for websites. Amazon aims to provide free AI skills training to 2 million people by 2025 with its new ‘AI Ready’ commitment. Email UTM parameters can be used to track the success of your emails and the performance of specific campaigns. Reading UTM tags from the query parameters is quite easy in Android, iOS and web. The only problem is it isn't the easiest to use and is VERY easy to make mistakes. So instead of having to use a separate URL builder, Sprout will automatically generate the relevant UTM parameters every time you publish. They allow you to track those URLs when they get clicked on. Canada uses the Universal Transverse Mercator (UTM) system. A UTM code is made up of two parts: UTM Parameter is the part of the code that starts with “utm_”. (and all versions of Google Analytics) Make sure your UTMs & URLs are compliant with the new GA4 rules. All you have to do is add our code to your website, and the script takes care of the rest. You can add parameters and values to your URLs manually, or you can use one of the following platform-specific URL-builder tools to create your URLs and append the parameters. Whenever you add a link to a Bitly Campaign, you can. comLet’s get into the nitty gritty and actually create some UTM codes. Casey Henry . That’s it!A Free UTM Builder! This online tool will allow you to build custom campaign URLs so you can track UTM parameters in Google Analytics and more. UTM tags are essential elements in the analysis of advertising campaigns. Changelog. The term UTM (Urchin Tracking Module) code, also known as a UTM parameter, is derived from Urchin Tracker, a web analytics software that worked as the base for Google Analytics. Excel URL builder. 2) Enter your website URL. Use our free Google UTM builder to make link tracking easy. io's Link Builder, it's never been easier to build and manage your links. When enable UTM tracking, you'll see the default values for each UTM parameter. e. You can use your newly tagged URLs to measure your campaigns in Google Analytics, Mixpanel, Kissmetrics, Amplitude and just about any other analytics tools. “I make it standard practice to include UTM parameters in press releases for new developments within our company,” says Anthony Mastri of MARION Marketing. Version. Our UTM Builder tool supports generating multiple UTM codes at once! If you need to create a large number of UTM codes, you can also use a spreadsheet with columns to manage your data and generate the codes using a formula. Add the UTM parameters manually or use dynamic UTM parameters. 3) Some filters prevent this traffic from affecting your data. Add your website URL (the URL of the post or page you want to share). The tool also allows you to customize the source, medium, campaign, and content. UTM generators can be a time-saving and valuable resource for any company. They said it couldn’t be done, a spreadsheet that quickly creates campaign URLs for Google Analytics UTM tracking AND shortens them with Bit. 3. How to Create a UTM Tracking Link Using the Free UTM Builder. Meetanshi’s UTM builder is a tool that allows you to create unique tracking codes for your website URLs. The code for this entire site is open source and available on GitHub. Công cụ này cho phép bạn dễ dàng thêm thông tin chiến dịch vào URL để theo dõi các chiến dịch marketing trong Google Analytics hoặc Fathom Analytics. Click this option at the bottom of the page, as shown in the red box below. Easy UTM Tag Generator. Go to Google sheets. Google Analytics Campaign URL Builder. Rather than showing up as direct traffic, UTM codes can tell you the email that your link came from and can be as general as the type of email (AtOemail) or as specific as the individual email (AtO060518). They can allow advertising networks, search engines and even other analytics programmes to track data from their websites. These codes help you understand where your traffic is coming from, which marketing. Google will track traffic with cookies – but UTMs let you overwrite standard Google tracking with your own. Instant QR Code Generation: Elevate your tracking capabilities by converting your UTM-enhanced URLs into scannable QR codes, all with a single click. We also added some UTM tagging guidelines in this tool to help you follow good conventions for your email, social and paid campaigns. With UTM. Enterprise UTM Management Platform. It is important, however, to first understand UTM Naming Conventions when using these 5 parameters. Technoyer UTM Generator built to help you to install google analytics tracking code if it isn’t existing. Their UTM code builder is identical to Google Analytics’ Campaign URL Builder. LinkdMe UTM Links Manager – LinkdMe. There are a range of UTM generators available, but I have listed the most useful below: Google’s URL Builder. By sharing codes, you never accidentally dupe a code. UTM parameters are tracking markers that you can add to a URL pointed at your website to track where visitors come from in granular detail in Google Analytics. As before, the actual generated URL could be slightly different. A UTM builder or UTM generator is a tool that allows you to build campaign URLs to better track your digital marketing efforts. Make sure Google Analytics is installed on your website. UTM parameters are tags added to URLs that help marketers identify and measure the effectiveness of different marketing channels, campaigns, and sources. Different permission levels . 4. When a hyperlink contains a. Whether you need to track your campaigns, collaborate with your team, or integrate with your favorite tools, UTM. Designed for macOS. Many geometrical schemes - or map projections - are used to represent the curved surface of the Earth on map sheets. Now you can input ‘ Campaign’, ‘Medium’, ‘Source’, ‘Term’, ‘Content ’. UTM Spreadsheets. Fill in the five components of a UTM tag: source, medium, campaign, term, and content.